Audiences generate profit through selling advertising
Social responsibility of The Media in a Democracy:
a truthful, comprehensive, and intelligent account of the day’s events in a context which gives them meaning;
a forum for the exchange of comment and criticism;
the projection of a representative picture of the constituent groups in the society;
the presentation and clarification of the goals and values of the society;
full access to the day’s intelligence.
To keep it under control :
Formal State Requirements
Legal Prescription
State Oversight
Statutory
Voluntary
Functions –commercial, social AND POLICING The ‘first duty [of the media] is to shun the temptations of monopoly.Its primary office is the gathering of news.At the peril of its soul it must see that the supply is not tainted.Neither in what it gives, nor in what it does not give, nor in the mode of presentation must the unclouded face of truth suffer wrong.Comment is free, but factsare sacred.
Old Media=Traditional/ Heritage/ Legacy Media Example:
Newspapers
Magazines
Radio
Television
Old media (traditional media, heritage media, legacy media) are media platforms that were essentially derived from an industrial paradigm. Created and developed in the late 19th and first half of the 20th centuries, these platforms –newspapers, magazines, radio and television –are essentially instruments of mass communication targeting large aggregated audiences, albeit within their own specific markets.
Web 1.0 –Information Web (FOCUS = Companies)
Web 1.0 (the information web), the one we all know and love, is straightforward. It’s full of content that we can surround with ads, mainly in the form of banners. Many marketers look at this as an extension of offline media –print and television. Sadly, they tend to use it the same way.
Web 2.0 –“NEW MEDIA” (FOCUS = Social Groups)
"Produsagecan be roughly defined as modes of production which are led by users or at least crucially involve users as producers -in other words, the user acts as a hybrid user/producer, or produser, virtually throughout the production process. Produsagedemonstrates the changed content production value chain model in collaborative online environments: in these environments, a strict producer/consumer dichotomy no longer applies -instead, users are almost always also able to be producers of content, and often necessarily so in the very act of using it.”
Web 3.0 –“SEMANTIC WEB” (FOCUS = Individuals)
Web 1.0, was of course, the static flat web of hyperlinks and no interaction. Web 2.0(ignoring the glossy mirrored logos and missing vowels [flickretc]) is what we currently have. It’s the interactive web of comments on blogs, social bookmarking sites like del.icio.us, social networking sites such as LinkedInand Facebook, microblogging(Plurk, Twitter, and the late Pownce), and all kinds of tools that converted the static flatland of html into the scrubbed dynamic web we all know and love(?) today.
Web 3.0takes all this a step further adding machine-readable meaning to the packets of information. It is thus known to the technically minded as the semantic web. Once it is manifest the semantic web will take us to within a gnat’s whisker of that utopia in which you have the exact change for a trip from MorningtonCrescent to LAX via JFK.
Before we get there though, there is the not-so-simple matter of enabling meaning within information sources. This concept brings us full circle to the early days of web design when every tool stressed the importance of meta tags.
Newspapers
Cheap
Everywhere
Serve their purpose
WEB NEWS
Cheap
Available
But, it's time to pay!
Question:Will people pay for something they believe they are entitled to continue to have for free?
The success of Apple's iPad isn't just drawing more competition to the tablet market. It's attracting thousands of counterfeit and knockoff products.
On a single day in July, almost 18,000 fakes and clones resembling the iPad and Android devices were available for sale on 23 e-commerce sites, according to MarkMonitor, a San Francisco-based firm that helps companies protect their brands.
The tablets can be illegal - for instance, if they have a bogus Apple logo - and often they don't work well and have no warranty protection, said Fred Felman, chief marketing officer of MarkMonitor. The copycat products and suspected counterfeits found in MarkMonitor's survey were offered by more than 5000 sellers, many of them located in China.
Knockoff iPads may proliferate during the year-end holiday season, as shoppers beset by the economic slump go hunting for bargains. That's creating more competition for Apple, even if many consumers only buy the tablets because they believe they're getting the real thing. Apple's advantage is its software is hard to replicate, said Francis Sideco, an analyst at research firm IHS Inc.
“You can only copy to a certain degree,” he said. For instance, knockoff tablets may not connect to Apple's iTunes and App Store. “It's not necessarily about hardware but the software, and it's very difficult to copy that,” Sideco said.
Trudy Muller, an Apple spokeswoman, declined to comment.
A $US6.9b per quarter product
Apple released the iPad in April 2010, and it quickly emerged as the company's number two product category behind the iPhone. The tablet generated $US6.9 billion for Cupertino, California-based Apple last quarter, out of a total of $28.3 billion.
The device has attracted scads of legitimate competitors, with many manufacturers using Google's Android software. Amazon.com also is jumping into the market this holiday season. It will release its $US199 Kindle Fire tablet later this month, aiming to undercut the iPad, which starts in the US at $US499.
Counterfeiters are increasingly focusing on mobile technology after years of copying pharmaceuticals, handbags, software and other products. Tablets are obvious targets because they're the most-desired technology gifts this holiday season - beating out laptops, televisions, e-readers and video-game consoles, according to the Consumer Electronics Association.
To avoid getting cheated, shoppers should stick with retail sites they know, Felman said. A dramatically low price is another red flag, he said. The clone tablets in MarkMonitor's survey were typically 69 per cent less than the retail price of the genuine item.
Higher prices, meanwhile, often can signal that shoppers are dealing with gray-market goods -- genuine tablets that haven't been authorized for sale in a given country. Buyers of such devices typically pay a 15 per cent premium, and then risk having no warranty or a way to resolve technical problems. More than 5500 gray-market tablets were offered for sale on the day in July when MarkMonitor conducted its study.
“It's very important for consumers to understand as they go into the holiday season, there's a very high likelihood there are scammers out there,” Felman said.
SAN FRANCISCO (AFP) - Google is thinking of getting into the pay television business as modern lifestyles increasingly turn to the Internet for entertainment, according to The Wall Street Journal. The Journal cited unnamed sources as disclosing that Google is considering adding cable-style television programming as well as telephone features to a high-speed Internet project in Kansas City, Missouri. Google has discussed the idea with major television firms but no deals have been made, according to the Journal. The company declined to comment on what it referred to as speculation. The unconfirmed news came as Google set out to breathe new life into its moribund Internet television platform with the roll-out of second-generation Google TV software. Google is among technology firms betting that the future of home entertainment is films, television shows and other video content streamed on demand over the Internet. The California Internet titan last year launched Google TV, which is powered by Android software and Chrome Web browser and can be accessed using Sony TVs or set-top boxes from Logitech that route Web content to existing television sets. Sony and Logitech have both slashed prices on Google TV offerings in the face of disappointing sales. Updated Google TV software seeks to make it easier and more intuitive for viewers to find online video. "The Internet marks a new chapter for television," Google said in a blog post. "This chapter is not about replacing broadcast or cable TV; it's not about replicating what's on TV to the Web. "It's about bringing millions of new channels to your TV from the next generation of creators, application developers and networks." Google owned online video venue YouTube is adding about 100 channels of original programming to the globally popular online venue for video sharing. YouTube's dive into original content includes deals with celebrity partners such as pop music star Madonna and actor Ashton Kutcher. "Even more talented creators and original entertainment will soon join YouTube's existing channel lineup," YouTube global head of content partnerships Robert Kyncl said in a blog post last week. Google reportedly laid out more than $100 million to establish the partnerships, which come as it tries to become a preferred source of content for Internet-linked televisions. "These channels will have something for everyone, whether you're a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven," Kyncl said. The first of the original channels will appear on YouTube this month with more added through the coming year.
Online lecture comprising of interview with two radio presenters from ABC Local Radio; Richard Fidler & Steve Austin
When I listened to the audio clip, I took some notes about the interview. Radio producers have to find stories before having a successful interview. It would be easier to finish the task if the topic of the interview is what we are interested in. The interviewer can guide the conversation, but space should be given to the interviewee. Interviewee would feel free to talk if he/ she is situated in a safe environment. In general, radio has a big difference from TV. Radio is maintaining its value all the time even other media keep changing. It's mainly because radio fits in with our daily life. It is important for the radio presenters to put wants of the audiences first. A golden rule is very useful to all of us, that is "talk less, but listen more". We should respect the person who is talking, and get his/ her main ideas by listening patiently. To be a journalist in radio, students have to stay immersed in news and the globe. Last but not least, we can keep an open mind to understand others' opinion in order to get more ideas.
