Lecture 6: Web News

Old Media=Traditional/ Heritage/ Legacy Media
Example:

• Newspapers
• Magazines
• Radio
• Television

Old media (traditional media, heritage media, legacy media) are media platforms that were essentially derived from an industrial paradigm. Created and developed in the late 19th and first half of the 20th centuries, these platforms –newspapers, magazines, radio and television –are essentially instruments of mass communication targeting large aggregated audiences, albeit within their own specific markets.

Web 1.0 –Information Web (FOCUS = Companies)

Web 1.0 (the information web), the one we all know and love, is straightforward. It’s full of content that we can surround with ads, mainly in the form of banners. Many marketers look at this as an extension of offline media –print and television. Sadly, they tend to use it the same way.

Web 2.0 –“NEW MEDIA”  (FOCUS = Social Groups)

"Produsagecan be roughly defined as modes of production which are led by users or at least crucially involve users as producers -in other words, the user acts as a hybrid user/producer, or produser, virtually throughout the production process. Produsagedemonstrates the changed content production value chain model in collaborative online environments: in these environments, a strict producer/consumer dichotomy no longer applies -instead, users are almost always also able to be producers of content, and often necessarily so in the very act of using it.”

Web 3.0 –“SEMANTIC WEB” (FOCUS = Individuals)

Web 1.0, was of course, the static flat web of hyperlinks and no interaction. Web 2.0(ignoring the glossy mirrored logos and missing vowels [flickretc]) is what we currently have. It’s the interactive web of comments on blogs, social bookmarking sites like del.icio.us, social networking sites such as LinkedInand Facebook, microblogging(Plurk, Twitter, and the late Pownce), and all kinds of tools that converted the static flatland of html into the scrubbed dynamic web we all know and love(?) today.
Web 3.0takes all this a step further adding machine-readable meaning to the packets of information. It is thus known to the technically minded as the semantic web. Once it is manifest the semantic web will take us to within a gnat’s whisker of that utopia in which you have the exact change for a trip from MorningtonCrescent to LAX via JFK.
Before we get there though, there is the not-so-simple matter of enabling meaning within information sources. This concept brings us full circle to the early days of web design when every tool stressed the importance of meta tags.

Newspapers

• Cheap
• Everywhere
• Serve their purpose

WEB NEWS

• Cheap
• Available
• But, it's time to pay!

Question:Will people pay for something they believe they are entitled to continue to have for free?