Charter aviation company Strategic Airlines has grabbed the opportunity to launch a new domestic and regional airline, to be branded ‘Air Australia’ in the wake of the Qantas debacle.
In perhaps a contradiction to the denial Vasta said “"They need to see that there's options out there because they don't want to be dependent on one airline. Because as you know things do happen that stop airlines from flying.
Strategic has traditionally specialized in regional flights, servicing major mining towns, departing from the major hubs of Brisbane and Perth.
Growing from a solely contract-based model to passenger flights in 2009, the airline has reached the point where they feel confident they can now compete with other domestic carriers.
"Strategic Airlines will retire its name, red white and blue brand and full service business model commencing from 15 November 2011 to become Air Australia, a new international and domestic low-cost carrier," the firm said.
The new airline will expand its routes to involve flights between Melbourne and Brisbane and will include Strategic’s existing flights between Australia and Bali and Phuket, and eventually hopes to offer a service to Honolulu.
Vasta claims that with Air Australia they hope to offer Aussies another option when choosing a domestic and Asia carrier, with competitive fares that will result in overseas destinations being more affordable for Australians.
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